It is very important to know where your target audience hangs out on social media. This is the only way you can optimize your marketing efforts.However, connecting with an audience on social media is not an easy task. It requires time and effort. Below is a step-by-step guide that will help you research and locate your audience using social media by visiting this site

Know Who Your Ideal Customer Is

Most people describe their ideal customer in terms of gender, age, career and other different characteristics.However, these characteristics are not enough to enable you to reach your target audience. When identifying you your ideal customer is, you need to come up with a business avatar. A business avatar is simply a persona of who you think is your ideal customer. Name your persona, know how many kids they have, where they work and how old they are among other important things. Clear information about your avatar enables you to identify people on social networks that fit your persona description.

Know How Big Your Audience Is

Once you have an idea of who your audience is, you can use tools like Facebook Ads Manager to know how big your audience is. For instance, if you are targeting men in Maine who are interested in fitness, you might find that about 60,00o people match this description.

The importance of knowing the size of your target audience is the fact that it enables you to know whether you need to expand your offering to reach more people or narrow it down to target a smaller niche.

Customer Survey

In order to reach and connect with more customers on social networks, it is also a good idea to utilize your already existing customers. Carry out a survey to find out where your existing customers hand out on social media. Ask questions like: which are your favorite social networks? Do you like podcasts or blogs?

How often do you visit your favorite websites?

Who do you follow on social media and any other question that will give you an idea of your customers' whereabouts on social media. Google Forms and SurveyMonkey are great tools that you can use to get this information.

Research on Customer Online Behavior

If you are just starting out, you might not have a big enough customer base to carry out a successful survey. In such a situation, you need to carry out a research on customer behavior online. This will give you an idea of where most of your customers spend most of their time on social media. The Pew Research Center is one of the best places to get this information. Here, you get detailed information about your customers' favorite hangouts.

Locate and Connect with Your Audience

After carrying out your research and knowing where to find your target audience, the next thing you need to do is make a connection. You can start by uploading your email database on different social platforms to connect with your audience. It is very important to identify and connect with the focus group on different platforms. This makes it easier for you to jumpstart your networking on different platforms.Here are some tips that will help you connect with your customers on the most popular social media platforms.


If you are planning on using Facebook to identify your ideal customers, the best approach would be to use Facebook Ads Manager. Use your survey results to know where to place the different Ads. For example, if your survey showed that most of your audience loves fashion, these are the places where you need to strategically place the ads.

Facebook Ad Manager also gives you the option of creating a custom audience which helps you to easily identify your audience. All you need to do is add your client's email addresses and the tool creates the custom audience. When the custom audience is created, you can use the tool to create a similar audience that fits your description.


LinkedIn is a powerful advertising platform. However, in order to make powerful connections with your customers, you need to strive for the one-on-one connections. To connect with an audience on LinkedIn, you will need to come up with terms that define your target customer. For example, if you are targeting teachers in Texas, you can search using these teachers and Texas. From the search results, identify the people you would like to connect with and do so. It might also help to send an InMail to make the connection more effective.


Twitter is also very effective for advertising. On Twitter, you will need to use keywords to identify your customers. This is because, unlike Facebook, twitter has a smaller reach. You can also reach your audience by identifying their interests or through twitter influencers. It is also a good idea to get more people to follow you in order for them to have direct access to your content. 

Guest Blogging

Guest blogging gives you immediate access to an already existing audience. However, it is very important to ensure the audience you are addressing is also the audience you intend to reach with your ads. Your survey should guide you on which blogs to approach for guest blogging opportunities.


It is possible to locate and connect with your target audience on social media. Start by knowing who your ideal customer is. Next utilize search tools, guest blogging opportunities, targeted ads and other practical methods to connect with your audience.Lastly, use incentives to convince your audience to visit your website to know more about your business.

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